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Topic 5:Ethical Considerations and Brand Loyalty. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The companies analyse the culture, the product itself and the pricing of other similar products to gain a competitive edge for their business and production processes.
All these will be discussed, analyzed and evaluated in this research. We will discuss important topics like Word-of-mouth marketing, Buzz marketing, Viral Marketing, Desirability for Control, Consumer Behaviour, Attitude toward the online advertisement, Attitude toward the brand, Purchase Intention….
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This type of marketing helps firms acquire more customers and build loyalty.
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These rules and how companies should abide by them will be analyzed in this study. Businesses who do not make use of the different social media platforms are completely out of the race.
Topic 2:Pricing War Between Competitors: Analyzing the Case of Coca-Cola and Pepsi Companies usually price their product with respect to competitors to stay relevant and to help their products succeed. Dissertation project report on marketing Amaris March 02, Report starts with marketing dissertation project, marketing and more bba mba, smu mbaprojectguide kolkata synopsis, thesis.
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This research will talk about the different customer related aspects that should be studied and how formulating related strategies will help the company in gaining competitive advantage and generating profits.
These four factors 4Ps are the key ingredients of a successful marketing strategy since they allow for an in depth analysis of both the market and marketing strategies concerning any particular product. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner.
Marketing Dissertation Topics Introduction A dissertation is a requirement for completing your graduate program. A Case of Coca-Cola.
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What factors can influence the marketing strategy success?